Owning a Rolex is like purchasing a lifetime membership to a lavish club or a gold-level membership card to a hotel.  A Rolex Thailand watch costs a lot of money and people want to own one. However, it is an awesome investment. Watches for sale can be worth sometimes double the amount you paid them for. These timepieces retain value.

The Swiss brand has this superpower since it is known and in such high demand, particularly models such as Daytonas. Their timepieces stand as investments instead of purchases. Currently, Rolex has a demand higher than what it has had for more than three decades.